UK based startup company Smartzer, recently pulled in almost half a million dollars in investments to create a video tagging service that would allow viewers of fashion runway videos to shop the looks as they view them. Recently developed motion tracking software allows the company to "tag" certain items with a link that takes you to an online website that sells the item.
As seen in the included photograph, interactive elements laid over video allows viewers to click individual items to get more info or add to a cart. Designed to be used in store or on a retailers' website, and still a long way from being finished, we'll just have to wait and see if it's of any use. Check out their website
HERE to see for yourself.
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| (c) Smartzer 2013 |
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